Cultural tourism: A methodological approach based on the knowledge of its demand

The aim of this research is to propose and validate a conceptual model that measures the degree of satisfaction of cultural tourists. The model could help us to better understand this segment of the market and identify factors that explain the degree of customer satisfaction. In terms of methodology...

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Bibliographic Details
Main Authors: María Dolores Sánchez-Sánchez, Carmen De-Pablos-Heredero, José Luis Montes-Botella
Format: Article
Language:English
Published: OmniaScience 2020-06-01
Series:Harvard Deusto Business Research
Subjects:
Online Access:http://www.hdbresearch.com/index.php/hdbr/article/view/272/183