Cultural tourism: A methodological approach based on the knowledge of its demand
The aim of this research is to propose and validate a conceptual model that measures the degree of satisfaction of cultural tourists. The model could help us to better understand this segment of the market and identify factors that explain the degree of customer satisfaction. In terms of methodology...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
OmniaScience
2020-06-01
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Series: | Harvard Deusto Business Research |
Subjects: | |
Online Access: | http://www.hdbresearch.com/index.php/hdbr/article/view/272/183 |