Pazarlama Performans Ölçütleri: Bir Literatür Taraması(Marketing Metrics: A Literature Review)
Marketing’s inability to measure its contribution to firm performance leads to losing its status in the firm, and therefore recently marketing function is under increasing pressure to evaluate its performance and be accountable. In this context, determining appropriate metrics to measure marketing p...
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| Format: | Article |
| Language: | deu |
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Celal Bayar University
2012-01-01
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| Series: | Yönetim ve Ekonomi |
| Subjects: | |
| Online Access: | http://www2.bayar.edu.tr/yonetimekonomi/dergi/pdf/C19S12012/59_75.pdf |