Communicating The Business Model at a Swedish Start-Up: An Interpretive Study
Purpose: Although the notion of articulating and communicating ideas is central to theories of business models, the current literature has scarcely explored how business models are used and communicated by practitioners. The label “business model” itself can both organize and construct beliefs a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Press
2019-09-01
|
| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/3418 |