Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay

Take a Bite! The Effect of Bitten Food in Pictures on Product Attitudes, Purchase Intentions, and Willingness to Pay

Food pictures in advertisements, on packages, and on social media often display food with a bite in it. We investigated the effect of pictures of food with a bite (vs. no bite) on product attitudes, purchase intentions, and willingness to pay. In two online experimental studies we tested this effect...

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Bibliographic Details
Main Authors: Eva Meersseman, Maggie Geuens, Iris Vermeir
Format: Article
Language:English
Published: MDPI AG 2021-09-01
Series:Foods
Subjects:
food pictures
visual elements
design
purchase intentions
willingness to pay
product attitudes
Online Access:https://www.mdpi.com/2304-8158/10/9/2096

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