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</style> <![endif]--> <p class="MsoNormal" style="text-align: justify;">O artigo reconstitui brevemente a gênese histórica das representações de <em>popular</em> e do <em>regional</em>, relacionando-as a discursos de divulgação turística, em particular aqueles que lançam mão do apelo às culturas regionais como traços diacríticos de identidades locais. Notam-se, nesses discursos, características das culturas locais que remetem aos românticos europeus dos séculos XVIII e XIX, quando estes se voltavam à busca da autenticidade das manifestações populares. À medida que avança o processo de mundialização percebem-se também indícios do hibridismo cultural que, longe de comprometer uma suposta essência do <em>povo</em>, atestam para o caráter dinâmico e relacional dos processos culturais.</p>
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