ORGANISATIONAL DETERMINANTS INFLUENCING INFORMATION SYSTEMS REIMPLEMENTATION: SOME IMPLICATIONS TO THE DEVELOPING COUNTRIES

ORGANISATIONAL DETERMINANTS INFLUENCING INFORMATION SYSTEMS REIMPLEMENTATION: SOME IMPLICATIONS TO THE DEVELOPING COUNTRIES

This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands th...

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Bibliographic Details
Main Authors: Sayyen Teoh, Mohamad Jais, Ayoib Che Ahmad, Syed Nasirin
Format: Article
Language:English
Published: Universiti Sains Malaysia 2010-01-01
Series:Asian Academy of Management Journal
Subjects:
developing countries
innovation process model
marginal implementation
Online Access:http://www.usm.my/aamj/15.1.2010/AAMJ_15.1.2.pdf
Description
Summary:This article presents an in-depth study of global Web-based Marketing Decision Support System reimplementation, in a British-based Fast Moving Consumer Goods (FMCG) manufacturer. The paper shows that the success of a system implementation can still be marginal even if the organisation understands the key organisational determinants of success and has influence over them. The paper concludes with a discussion of how implementation planning, user need analysis and communication problems could be overcomed and also some implications to the companies in the developing nations.
ISSN:1394-2603
1985-8280

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