Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018
Medicine and the pharmaceutical industry have a long and rich history of events. The transition from magic to modern medication was gradually achieved over thousands of years of evolution. Ambroise Pare, a French anatomist and surgeon from the 16th century, stated that it was very simple: “The docto...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2018-05-01
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| Series: | Proceedings of the International Conference on Business Excellence |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/picbe-2018-0069 |
