Measuring Public Relations Leadership in the Trait Approach: A Second-Order Factor Model in the Dimension of Self-Dynamics
This research was designed to develop measures of public relations leadership from the perspective of individual capabilities, “Self-Dynamics.” By conducting an online survey collected from over 200 senior public relations executives, a structural equation modeling approach was used as the analyt...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2011-12-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Measuring-Public.pdf |