Level of awareness of Google AdWords by accommodation establishments: cause for concern?
Google AdWords has become a prevalent e-marketing tool in the continuously growing online marketing platform. However, limited empirical evidence exists regarding the use of Google AdWords as an emarketing tool. The aim of this research study was therefore to investigate the awareness of Google AdWo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_23_vol_7_4__2018.pdf |