Analisis Model Kepuasan terhadap Pembelian Ulang
The objective of the research was to test the influence of brand equity, customer value and lifestyle which were mediated by consumer satisfaction toward re-purchasing of gadget products in Semarang. The respondents of the study were all consumers who have purchased Samsung gadget products. It was a...
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| Format: | Article |
| Language: | English |
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Universitas Negeri Semarang
2014-09-01
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| Series: | Jurnal Dinamika Manajemen |
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| Online Access: | https://journal.unnes.ac.id/nju/index.php/jdm/article/view/3661 |