Practicing Green Residence Business Model Based on TPB Perspective

Practicing Green Residence Business Model Based on TPB Perspective

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their p...

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Bibliographic Details
Main Authors: Chao Wu, Shuling Liang, Weijiong Wu, Yuxiang Hong
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Sustainability
Subjects:
the theory of planned behavior (TPB)
green residence
green business model
purchase intention
Online Access:https://www.mdpi.com/2071-1050/13/13/7379

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