Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Bibliographic Details
Main Author:	Srinivasan Shuba
Format:	Article
Language:	English
Published:	Sciendo 2015-05-01
Series:	GfK Marketing Intelligence Review
Subjects:	Consumer Attitude Metrics Sales Conversion Hierarchical Linear Model Cross-effects Model Dynamic Programming Model
Online Access:	http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-0004.xml?format=INT

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