Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Bibliographic Details
Main Author: Srinivasan Shuba
Format: Article
Language:English
Published: Sciendo 2015-05-01
Series:GfK Marketing Intelligence Review
Subjects:
Consumer Attitude Metrics
Sales Conversion
Hierarchical Linear Model
Cross-effects Model
Dynamic Programming Model
Online Access:http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-0004.xml?format=INT
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spelling doaj-48148a5160a4492292def8a2575646d92020-11-25T00:46:26ZengSciendoGfK Marketing Intelligence Review1865-58662015-05-0171283310.1515/gfkmir-2015-0004gfkmir-2015-0004Mind-Set Metrics: Consumer Attitudes and the Bottom LineSrinivasan Shuba0Professor of Marketing and Dean’s Research Fellow, School of Management, Boston University, USAhttp://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-0004.xml?format=INTConsumer Attitude MetricsSales ConversionHierarchical Linear ModelCross-effects ModelDynamic Programming Model
collection DOAJ
language English
format Article
sources DOAJ
author Srinivasan Shuba
spellingShingle Srinivasan Shuba
Mind-Set Metrics: Consumer Attitudes and the Bottom Line
GfK Marketing Intelligence Review
Consumer Attitude Metrics
Sales Conversion
Hierarchical Linear Model
Cross-effects Model
Dynamic Programming Model
author_facet Srinivasan Shuba
author_sort Srinivasan Shuba
title Mind-Set Metrics: Consumer Attitudes and the Bottom Line
title_short Mind-Set Metrics: Consumer Attitudes and the Bottom Line
title_full Mind-Set Metrics: Consumer Attitudes and the Bottom Line
title_fullStr Mind-Set Metrics: Consumer Attitudes and the Bottom Line
title_full_unstemmed Mind-Set Metrics: Consumer Attitudes and the Bottom Line
title_sort mind-set metrics: consumer attitudes and the bottom line
publisher Sciendo
series GfK Marketing Intelligence Review
issn 1865-5866
publishDate 2015-05-01
topic Consumer Attitude Metrics
Sales Conversion
Hierarchical Linear Model
Cross-effects Model
Dynamic Programming Model
url http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-0004.xml?format=INT
work_keys_str_mv AT srinivasanshuba mindsetmetricsconsumerattitudesandthebottomline
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