Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Mind-Set Metrics: Consumer Attitudes and the Bottom Line

Bibliographic Details
Main Author: Srinivasan Shuba
Format: Article
Language:English
Published: Sciendo 2015-05-01
Series:GfK Marketing Intelligence Review
Subjects:
Consumer Attitude Metrics
Sales Conversion
Hierarchical Linear Model
Cross-effects Model
Dynamic Programming Model
Online Access:http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0004/gfkmir-2015-0004.xml?format=INT
Description
ISSN:1865-5866

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