Distinctive features of China for business development: findings from case studies
China has emerged as a major player on the global scenario, having lead, during the last three decades, a great magnitude process of economic and social transformation. Nevertheless, selling Western produce -mainly, food products- in China is, the most complicated challenge which companies that deci...
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| Format: | Article |
| Language: | English |
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Universidad del País Vasco (UPV/EHU)
2010-12-01
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| Series: | Management Letters/Cuadernos de Gestión |
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| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2010&v=10&n=2&o=4 |