Persuasive nature of image schematic devices in advertising: their use for introducing sexisms
This paper explores how persuasive is the exploitation of image-schematic devices in advertising, more specifically how they are used for introducing sexism. Using a combined axiological-relevance-theoretic approach we have analysed ten advertisements selected from an online corpus, ‘The...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Alicante
2009-11-01
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| Series: | Revista Alicantina de Estudios Ingleses |
| Online Access: | https://raei.ua.es/article/view/2009-n22-persuasive-nature-of-image-schematic-devices-in-advertising-their-use-for-introducing-sexisms |