Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

Nutritional Quality of Hidden Food and Beverage Advertising Directed to Children: Extent and Nature of Product Placement in Mexican Television Programs

(1) Background: Nutrient-poor, energy-dense food and beverage (F&B) advertisements influence children’s food preferences, consumption, and purchase requests, contributing to overweight and obesity. Objective: To characterize the nutritional quality of F&B advertised by product placement (PP)...

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Bibliographic Details
Main Authors: Ana Munguía, Lizbeth Tolentino-Mayo, Florence L. Théodore, Stefanie Vandevijvere
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:International Journal of Environmental Research and Public Health
Subjects:
product placement
children obesity
television
advertising
food and beverages
extent and nature
Online Access:https://www.mdpi.com/1660-4601/17/9/3086

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