Konvergensi Media Periklanan dalam Konstelasi Perkembangan Teknologi Media
The recent development of information technology and commuitication with the presence of new media has affected human behaviors and habit especially in media consumption patterns. Efforts should be made by the conventional mass media, as advertising media, to be in line with the new media developmen...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2008-11-01
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| Series: | JSP: Jurnal Ilmu Sosial dan Ilmu Politik |
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| Online Access: | https://jurnal.ugm.ac.id/jsp/article/view/10982 |
| Summary: | The recent development of information technology and commuitication with the presence of new media has affected human behaviors and habit especially in media consumption patterns. Efforts should be made by the conventional mass media, as advertising media, to be in line with the new media development. This article argues that the form of advertising media in the new media environment will be convergence media advertising. |
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| ISSN: | 1410-4946 2502-7883 |