Adoption of Technology for Reading Purposes: A Study of E-Books Acceptance

This study aims to verify the acceptance of e-books by identifying the effects of the variables Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Habit, Price Value, and Hedonic Motivation, moderated by Age, Gender and Experience on the intention of use and actual...

Full description

Bibliographic Details
Main Authors: Mateus Martins, Josivania Silva Farias, Pedro Henrique Melo Albuquerque, Danilo Santana Pereira
Format: Article
Language:English
Published: FUCAPE Business School 2018-01-01
Series:BBR: Brazilian Business Review
Subjects:
e
Online Access:http://www.redalyc.org/articulo.oa?id=123057497004

Similar Items