Deep Field-Aware Interaction Machine for Click-Through Rate Prediction

• Main Authors: Gaofeng Qi, Ping Li
• Format: Article
• Language: English
• Published: Hindawi Limited 2021-01-01
• Series: Mobile Information Systems
• Online Access: http://dx.doi.org/10.1155/2021/5575249

Modeling feature interactions is of crucial importance to predict click-through rate (CTR) in industrial recommender systems. Because of great performance and efficiency, the factorization machine (FM) has been a popular approach to learn feature interaction. Recently, several variants of FM are proposed to improve its performance, and they have proven the field information to play an important role. However, feature-length in a field is usually small; we observe that when there are multiple nonzero features within a field, the interaction between fields is not enough to represent the feature interaction between different fields due to the problem of short feature-length. In this work, we propose a novel neural CTR model named DeepFIM by introducing Field-aware Interaction Machine (FIM), which provides a layered structure form to describe intrafield and interfield feature interaction, to solve the short-expression problem caused by the short feature-length in the field. Experiments show that our model achieves comparable and even materially better results than the state-of-the-art methods.