<b>Opinions and attitudes of wine consumers utilizing focus group<br>Opiniões e atitudes dos consumidores de vinho utilizando grupo de foco.</b>
<p align="justify">The objective of this work was to understand the opinions, attitudes and the perceptions of wine consumers using the focus group technique. 24 wine consumers were selected through a recruitment questionnaire to participate in the focus group. Three focus gr...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Universidade Estadual Paulista
2011-04-01
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| Series: | Alimentos e Nutrição |
| Subjects: | |
| Online Access: | http://serv-bib.fcfar.unesp.br/seer/index.php/alimentos/article/view/1177 |
| Summary: | <p align="justify">The objective of this work was to understand the opinions, attitudes and the perceptions of wine consumers using the focus group technique. 24 wine consumers were selected through a recruitment questionnaire to participate in the focus group. Three focus group sessions were carried out, with eight consumers in each. It was veriï¬ ed that the factors most observed by the consumers at the time of wine purchase were brand (71%), origin (75%) and price (75%). In relation to the type of wine, 50% of the participants prefer suave red wine. The factors that infl uence the purchase process and consumer preference are different in relation to the evaluation of consumers and specialists.</p> |
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| ISSN: | 0103-4235 2179-4448 |