THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to...

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Bibliographic Details
Main Authors:	Baban Eleonora Gabriela, Platis Magdalena
Format:	Article
Language:	deu
Published:	University of Oradea 2010-12-01
Series:	Annals of the University of Oradea: Economic Science
Subjects:	marketing marketing mix education strategy.
Online Access:	http://anale.steconomiceuoradea.ro/volume/2010/n2/180.pdf

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spelling	doaj-470cd140aacb48679c4f17ff66ebb6d72020-11-24T20:54:12ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502010-12-011211281132THE ROLE OF MARKETING IN THE EDUCATION'S PROCESSBaban Eleonora GabrielaPlatis MagdalenaOver time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education. http://anale.steconomiceuoradea.ro/volume/2010/n2/180.pdfmarketingmarketing mixeducationstrategy.
collection	DOAJ
language	deu
format	Article
sources	DOAJ
author	Baban Eleonora Gabriela Platis Magdalena
spellingShingle	Baban Eleonora Gabriela Platis Magdalena THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS Annals of the University of Oradea: Economic Science marketing marketing mix education strategy.
author_facet	Baban Eleonora Gabriela Platis Magdalena
author_sort	Baban Eleonora Gabriela
title	THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS
title_short	THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS
title_full	THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS
title_fullStr	THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS
title_full_unstemmed	THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS
title_sort	role of marketing in the education's process
publisher	University of Oradea
series	Annals of the University of Oradea: Economic Science
issn	1222-569X 1582-5450
publishDate	2010-12-01
description	Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education.
topic	marketing marketing mix education strategy.
url	http://anale.steconomiceuoradea.ro/volume/2010/n2/180.pdf
work_keys_str_mv	AT babaneleonoragabriela theroleofmarketingintheeducationsprocess AT platismagdalena theroleofmarketingintheeducationsprocess AT babaneleonoragabriela roleofmarketingintheeducationsprocess AT platismagdalena roleofmarketingintheeducationsprocess
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THE ROLE OF MARKETING IN THE EDUCATION'S PROCESS

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