Perspective directions of blockchain technology usage in digital marketing

Perspective directions of blockchain technology usage in digital marketing

The article outlines the key directions for usage of the blockchain technology in digital marketing, describes the new business models of digital enterprises. The article characterizes the dynamics of changes in IT budgets of new business models of digital enterprises. Authors define the relationshi...

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Bibliographic Details
Main Authors:	O. P. Gavrilina, V. M. Komarov, A. A. Makarov
Format:	Article
Language:	Russian
Published:	Russian Academy of Entrepreneurship 2020-01-01
Series:	Путеводитель предпринимателя
Subjects:	digital economy innovations digital solutions business models blockchain digital marketing
Online Access:	https://www.pp-mag.ru/jour/article/view/218

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