| Summary: | This paper tries to find out the business strategies used by PT Bali Bintang Sejahtera (Bali United FC) and explains the reciprocity obtained by PT Bali Bintang Sejahtera (Bali United FC). This research is expected to be able to add knowledge and insight to the compiler about the importance of the benefits of business strategy practices that actually occur at the club football in Indonesia, in addition, is expected to be a reference for other researchers who conduct research with the same object so that they can develop knowledge in strategy management. The main objective of this article is to determine the company's business strategy for the football club and develop the club and reciprocal what gets by the management.
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