Milieu Models and Milieu Instruments in Market Research

Milieu Models and Milieu Instruments in Market Research

In the case of social milieu research, the practical, non-scientific context of market research can create problems for practical social research. Some of these problems are examined in this paper. Social milieu research can be seen as a new approach to social structure. It can also be seen as a par...

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Bibliographic Details
Main Author: Rainer Diaz-Bone
Format: Article
Language:deu
Published: FQS 2004-05-01
Series:Forum: Qualitative Social Research
Subjects:
social structure research
social milieus
milieu models
criteria for the quality of social research
contextual logic of market research
problems of applied social research
combination of quantitative and qualitative methods
Sinus-Milieus
Schulze-Mi
Online Access:http://www.qualitative-research.net/index.php/fqs/article/view/595

Internet

http://www.qualitative-research.net/index.php/fqs/article/view/595

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