The subordinate concept ‘marketing’ in the contemporary business English discourse
<p>The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are re...
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| Format: | Article |
| Language: | English |
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PC Technology Center
2015-05-01
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| Series: | ScienceRise |
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| Online Access: | http://journals.uran.ua/sciencerise/article/view/42844 |