The subordinate concept ‘marketing’ in the contemporary business English discourse

The subordinate concept ‘marketing’ in the contemporary business English discourse

<p>The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are re...

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Bibliographic Details
Main Author: Liudmyla Naumenko
Format: Article
Language:English
Published: PC Technology Center 2015-05-01
Series:ScienceRise
Subjects:
concept ‘marketing’
business discourse
notional component
sense centre
dynamic frame
Online Access:http://journals.uran.ua/sciencerise/article/view/42844
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spelling doaj-46246a639d424a429f037b750f9400bb2020-11-25T01:14:57ZengPC Technology CenterScienceRise2313-62862313-84162015-05-0151(10)879110.15587/2313-8416.2015.4284440491The subordinate concept ‘marketing’ in the contemporary business English discourseLiudmyla Naumenko0National Taras Shevchenko University of Kyiv T. Shevchenko blvd, 14, Kyiv, Ukraine, 01017<p>The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are researched, the model of the concept inner structure is developed</p>http://journals.uran.ua/sciencerise/article/view/42844concept ‘marketing’business discoursenotional componentsense centredynamic frame
collection DOAJ
language English
format Article
sources DOAJ
author Liudmyla Naumenko
spellingShingle Liudmyla Naumenko
The subordinate concept ‘marketing’ in the contemporary business English discourse
ScienceRise
concept ‘marketing’
business discourse
notional component
sense centre
dynamic frame
author_facet Liudmyla Naumenko
author_sort Liudmyla Naumenko
title The subordinate concept ‘marketing’ in the contemporary business English discourse
title_short The subordinate concept ‘marketing’ in the contemporary business English discourse
title_full The subordinate concept ‘marketing’ in the contemporary business English discourse
title_fullStr The subordinate concept ‘marketing’ in the contemporary business English discourse
title_full_unstemmed The subordinate concept ‘marketing’ in the contemporary business English discourse
title_sort subordinate concept ‘marketing’ in the contemporary business english discourse
publisher PC Technology Center
series ScienceRise
issn 2313-6286
2313-8416
publishDate 2015-05-01
description <p>The paper considers architectonics of the concept ‘marketing’ as a subordinate one to the concept ‘market’ which, alongside with other concepts, organizes the conceptual sphere of the basic concept ‘trade’. The notional, sense (sense centres), and schematic (dynamic frame) components are researched, the model of the concept inner structure is developed</p>
topic concept ‘marketing’
business discourse
notional component
sense centre
dynamic frame
url http://journals.uran.ua/sciencerise/article/view/42844
work_keys_str_mv AT liudmylanaumenko thesubordinateconceptmarketinginthecontemporarybusinessenglishdiscourse
AT liudmylanaumenko subordinateconceptmarketinginthecontemporarybusinessenglishdiscourse
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