The differences in purchase behavior between redeemers and non-redeemers of coupons at till under retail loyalty programs
Despite the popularity of loyalty programs, evidence on the effects of rewards on consumer behavior is inconsistent. Behavioral loyalty is important for a company as it represents a consumer’s tendency to purchase on a regular basis. The goal of this paper is to explore the differences in behavioral...
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| Format: | Article |
| Language: | English |
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Faculty of Economics in Osijek
2020-01-01
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| Series: | Ekonomski Vjesnik |
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| Online Access: | https://hrcak.srce.hr/file/362203 |