An Investigation of the Relationship Among Medical Center’s Image, Service Quality, and Patient Loyalty

An Investigation of the Relationship Among Medical Center’s Image, Service Quality, and Patient Loyalty

This research aimed to study significant relationships among factors influencing customer satisfaction and loyalty in the health care service industry. In order to test the conceptual framework, structural equation modeling (SEM) was used to analyze the data from 252 respondents (outpatients) at fou...

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Bibliographic Details
Main Authors:	Chanchai Phonthanukitithaworn, Phaninee Naruetharadhol, Nathatenee Gebsombut, Raoyrin Chanavirut, Wanwipada Onsa-ard, Pawanrut Joomwanta, Zou Chanyuan, Chavis Ketkaew
Format:	Article
Language:	English
Published:	SAGE Publishing 2020-12-01
Series:	SAGE Open
Online Access:	https://doi.org/10.1177/2158244020982304

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