Children’s identity subjectivation in publicity cenographies

This article discusses the identity of child in advertising directed to children, taking into account the theoretical and methodological conception of the French discourse analysis, which considers the historical conditions of production as intrinsically linked to the discourses that circulate in a...

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Bibliographic Details
Main Author: Érika de Moraes
Format: Article
Language:English
Published: Universidade de São Paulo 2015-02-01
Series:Filologia e Linguística Portuguesa
Subjects:
Online Access:http://www.revistas.usp.br/flp/article/view/103420