Social Media as a Communication Strategy for the Audit Board of the Republic of Indonesia in the Era of Information Disclosure

• Main Authors: Primbodo Priambodo, Sri Hastjarjo, Sudarmo Sudarmo
• Format: Article
• Language: English
• Published: International journal of multicultural and multireligious understanding 2020-12-01
• Series: International Journal of Multicultural and Multireligious Understanding
• Subjects: social media; communication strategy; government; public information transparency
• Online Access: https://ijmmu.com/index.php/ijmmu/article/view/2185

Public information disclosure is an important aspect in a democratic system, to ensure public participation in the government accountability process. Republic of Indonesia Law No. 14 of 2008 concerning Public Information Openness stipulates that every public organization must develop a system to manage and provide adequate public information within the scope of its authority. As a public organization, the Audit Board of the Republic of Indonesia (BPK RI) has implemented transparency management of public information using social media, including Twitter, Instagram, and Facebook. By using the communication strategy approach proposed by Lesly and the related regulations currently in use, this paper will analyze the communication strategy in the use of social media as a medium for public information disclosure implemented by BPK RI. A case study strategy was used in this research, combining in-depth interviews and documentation as the main data collection method. Data were analyzed using the interactive analysis model of Miles and Huberman. Data display, analysis, and discussion are presented in a qualitative approach. The results showed that, overall, the communication strategy of using social media as a medium for information disclosure of BPK RI has not been implemented optimally. This is due to a lack of coordination between work units in providing information and limited human resources in managing social media.