ERFECTION OF SYSTEM OF MANAGEMENT OF COMMERCIAL BANK ON BASIS OF MODEL OF COMPETITIVENESS

• Main Author: A. A. Mokropulo
• Format: Article
• Language: Russian
• Published: Southern Institute of Management 2015-03-01
• Series: Научный вестник Южного института менеджмента
• Subjects: bank; competitiveness; client; quality; credit politics; organizational structure; model of advantages; marketing; complex estimation; external and internal environment; risk; product; service; innovation; administrative decision; center of responsibility; profit; state of affairs
• Online Access: https://www.uimjournal.com/jour/article/view/9
• ISSN: 2305-3100; 2618-8112

For providing of competitive edges of commercial bank the construction of model of competitiveness is expedient. This model will be totality of the programs of different directions of bank activity, beginning from optimization of classic services to development of fundamentally new unconventional products and services. The increase of competitiveness of modern bank is impossible without development of bank management and marketing that changes the vector of relations between a bank and his clients toward strengthening of role last. Introduction of the indicated directions will allow not only considerably to strengthen the competitiveness of the separately taken bank but also to realize general state.