Coffee, Fast Food, and the Desire for Romantic Love in Contemporary China: Branding and Marketing Trends in Popular Chinese-Language Literature
A popular, 1999 Taiwanese novel published for the Chinese book market set off a twofold transcultural trend: one in real life and one in literature. To explore this phenomenon, this paper considers the rising popularity of coffee culture and of “Western” food culture, as well as the increasingly imp...
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| Format: | Article |
| Language: | English |
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Ruprecht-Karls-Universität Heidelberg
2011-12-01
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| Series: | Transcultural Studies |
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| Online Access: | https://heiup.uni-heidelberg.de/journals/index.php/transcultural/article/view/9089 |