The relationship between perceived innovativeness and emotional product responses: a brand oriented approach

Bibliographic Details
Main Author:	Melike Demirbag Kaplan
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2009-03-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/2529/im_en_2009_1_Kaplan.pdf

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