COMPETITIVENESS IN HOSPITALITY INDUSTRY: ROMANIAN STYLE

• Main Authors: Claudia-Elena TUCLEA, Ana-Mihaela PADUREAN
• Format: Article
• Language: English
• Published: Universitaria Press Craiova 2008-01-01
• Series: Management & Marketing
• Subjects: competitiveness; hospitality industry; internal factors; externalfactors
• Online Access: http://www.mnmk.ro/documents/2008-13.pdf

In this paper is presented one of the important sectors of the nationaleconomy, at least from its potential for development perspective: thehospitality industry. The research interest is related to finding out the mainfactors of competitiveness in this field. This research attempts to identify theessential aspects of competitiveness in the hospitality industry. Theobjectives pursued refer to: discovering the degree to which the concept ofcompetitiveness is understood and capitalized on by the managers in theRomanian hospitality industry; identifying a set of factors considered decisivein raising the competitiveness of Romanian firms in the hospitality industry;identifying the strategic concerns of firms operating in the Romanianhospitality industry, in order to establish the connection between strategy andthe competitiveness of the firms belonging to this sector.As a result, the hypotheses are: in the hospitality industry there areparticularities which influence the firms’ competitiveness and strategicorientation; preoccupation towards raising competitiveness and strategicorientation is influenced by the type of exploitation and the number of stars(level of comfort); in the hospitality industry, managers focus on cost controland service quality as decisive factors of competitiveness.