New forms of sale – a manifestation of perfect services

The paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002–2004. Special attention is paid to sales of ice cre...

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Bibliographic Details
Main Authors:	Lenka Milostná, Radmila Presová
Format:	Article
Language:	English
Published:	Mendel University Press 2005-01-01
Series:	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
Subjects:	itinerart trading ice cream food products food marking marketing promotion
Online Access:	https://acta.mendelu.cz/53/6/0237/

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spelling	doaj-44c7513f2345490faebd1f981d6a298c2020-11-25T00:09:20ZengMendel University PressActa Universitatis Agriculturae et Silviculturae Mendelianae Brunensis1211-85162464-83102005-01-0153623724610.11118/actaun200553060237New forms of sale – a manifestation of perfect servicesLenka Milostná0Radmila Presová1Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaÚstav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republikaThe paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002–2004. Special attention is paid to sales of ice cream, food products, pastry and advertisement gits and souvenirs. Seales of ice cream represent the bearing programme of this company.https://acta.mendelu.cz/53/6/0237/itinerart tradingice creamfood productsfood markingmarketingpromotion
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Lenka Milostná Radmila Presová
spellingShingle	Lenka Milostná Radmila Presová New forms of sale – a manifestation of perfect services Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis itinerart trading ice cream food products food marking marketing promotion
author_facet	Lenka Milostná Radmila Presová
author_sort	Lenka Milostná
title	New forms of sale – a manifestation of perfect services
title_short	New forms of sale – a manifestation of perfect services
title_full	New forms of sale – a manifestation of perfect services
title_fullStr	New forms of sale – a manifestation of perfect services
title_full_unstemmed	New forms of sale – a manifestation of perfect services
title_sort	new forms of sale – a manifestation of perfect services
publisher	Mendel University Press
series	Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
issn	1211-8516 2464-8310
publishDate	2005-01-01
description	The paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002–2004. Special attention is paid to sales of ice cream, food products, pastry and advertisement gits and souvenirs. Seales of ice cream represent the bearing programme of this company.
topic	itinerart trading ice cream food products food marking marketing promotion
url	https://acta.mendelu.cz/53/6/0237/
work_keys_str_mv	AT lenkamilostna newformsofsaleamanifestationofperfectservices AT radmilapresova newformsofsaleamanifestationofperfectservices
_version_	1725412441182961664

New forms of sale – a manifestation of perfect services

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