Strategy to usher in the next phase of growth in the Indian IT industry

While the Indian IT/ITeS sector has registered tremendous growth over the last two decades, the viability of the growth models adopted by the IT organisations is now in question. This article, in its first part, assesses the value pyramid of the Indian IT services and in examining the avenues of gro...

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Main Authors:	Narendra M. Agrawal, Rajesh Pandit, Divya Menon
Format:	Article
Language:	English
Published:	Elsevier 2012-09-01
Series:	IIMB Management Review
Online Access:	http://www.sciencedirect.com/science/article/pii/S0970389612000377

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spelling	doaj-44a454211d3749ceaa0204bd8a66b1f62020-11-24T22:45:23ZengElsevierIIMB Management Review0970-38962012-09-0124316417910.1016/j.iimb.2012.06.001Strategy to usher in the next phase of growth in the Indian IT industryNarendra M. Agrawal0Rajesh Pandit1Divya Menon2Organisational Behaviour and Human Resources Management, Indian Institute of Management, Bangalore, IndiaCSITM, Indian Institute of Management, Bangalore, IndiaIndian Institute of Management, Bangalore, IndiaWhile the Indian IT/ITeS sector has registered tremendous growth over the last two decades, the viability of the growth models adopted by the IT organisations is now in question. This article, in its first part, assesses the value pyramid of the Indian IT services and in examining the avenues of growth up the value chain, suggests that the industry’s involvement in inclusive growth and holistic development of society is imperative in the journey forward. A discussion with industry practitioners in the second part of the article throws light on the strategies and initiatives being taken in the industry to meet the challenges and opportunities going forward.http://www.sciencedirect.com/science/article/pii/S0970389612000377
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Narendra M. Agrawal Rajesh Pandit Divya Menon
spellingShingle	Narendra M. Agrawal Rajesh Pandit Divya Menon Strategy to usher in the next phase of growth in the Indian IT industry IIMB Management Review
author_facet	Narendra M. Agrawal Rajesh Pandit Divya Menon
author_sort	Narendra M. Agrawal
title	Strategy to usher in the next phase of growth in the Indian IT industry
title_short	Strategy to usher in the next phase of growth in the Indian IT industry
title_full	Strategy to usher in the next phase of growth in the Indian IT industry
title_fullStr	Strategy to usher in the next phase of growth in the Indian IT industry
title_full_unstemmed	Strategy to usher in the next phase of growth in the Indian IT industry
title_sort	strategy to usher in the next phase of growth in the indian it industry
publisher	Elsevier
series	IIMB Management Review
issn	0970-3896
publishDate	2012-09-01
description	While the Indian IT/ITeS sector has registered tremendous growth over the last two decades, the viability of the growth models adopted by the IT organisations is now in question. This article, in its first part, assesses the value pyramid of the Indian IT services and in examining the avenues of growth up the value chain, suggests that the industry’s involvement in inclusive growth and holistic development of society is imperative in the journey forward. A discussion with industry practitioners in the second part of the article throws light on the strategies and initiatives being taken in the industry to meet the challenges and opportunities going forward.
url	http://www.sciencedirect.com/science/article/pii/S0970389612000377
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Strategy to usher in the next phase of growth in the Indian IT industry

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