Social media in the libraries of medical universities – an attempt at comparison

Scientific libraries have been using social media for a long time. Library employees are open to new technologies and learned how to use them. They are aware of the role technology plays in the libraries’ activities. Thanks to social media, librarians can share knowledge and experience. Direct conta...

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Bibliographic Details
Main Author: Ewelina Rybka
Format: Article
Language:English
Published: Medical University of Warsaw 2020-12-01
Series:Forum Bibliotek Medycznych
Subjects:
Online Access:https://fbm.wum.edu.pl/01-13-2020/0035
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spelling doaj-44a35ac1ce8547d384610e80583c6cb32021-03-08T15:34:55ZengMedical University of WarsawForum Bibliotek Medycznych1899-58292450-04372020-12-01131182510.34738/mlf.0035Social media in the libraries of medical universities – an attempt at comparisonEwelina Rybka0https://orcid.org/0000-0002-8487-5204Main Library, Medical University of Gdańsk, PolandScientific libraries have been using social media for a long time. Library employees are open to new technologies and learned how to use them. They are aware of the role technology plays in the libraries’ activities. Thanks to social media, librarians can share knowledge and experience. Direct contact with users translates into better relationships with them. Social media are an attractive and inspiring tool to create a positive image. The article is an attempt at answering the question of how to conduct business on social networking sites and what mistakes to avoid when promoting a library on Facebook, Instagram and YouTube.https://fbm.wum.edu.pl/01-13-2020/0035scientific librariesmedical librariessocial mediamarketingfacebookinstagramyoutube
collection DOAJ
language English
format Article
sources DOAJ
author Ewelina Rybka
spellingShingle Ewelina Rybka
Social media in the libraries of medical universities – an attempt at comparison
Forum Bibliotek Medycznych
scientific libraries
medical libraries
social media
marketing
facebook
instagram
youtube
author_facet Ewelina Rybka
author_sort Ewelina Rybka
title Social media in the libraries of medical universities – an attempt at comparison
title_short Social media in the libraries of medical universities – an attempt at comparison
title_full Social media in the libraries of medical universities – an attempt at comparison
title_fullStr Social media in the libraries of medical universities – an attempt at comparison
title_full_unstemmed Social media in the libraries of medical universities – an attempt at comparison
title_sort social media in the libraries of medical universities – an attempt at comparison
publisher Medical University of Warsaw
series Forum Bibliotek Medycznych
issn 1899-5829
2450-0437
publishDate 2020-12-01
description Scientific libraries have been using social media for a long time. Library employees are open to new technologies and learned how to use them. They are aware of the role technology plays in the libraries’ activities. Thanks to social media, librarians can share knowledge and experience. Direct contact with users translates into better relationships with them. Social media are an attractive and inspiring tool to create a positive image. The article is an attempt at answering the question of how to conduct business on social networking sites and what mistakes to avoid when promoting a library on Facebook, Instagram and YouTube.
topic scientific libraries
medical libraries
social media
marketing
facebook
instagram
youtube
url https://fbm.wum.edu.pl/01-13-2020/0035
work_keys_str_mv AT ewelinarybka socialmediainthelibrariesofmedicaluniversitiesanattemptatcomparison
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