Life Coaching In Israel: An Overview of Israel's Burgeoning LifeCoaching Industry

• Main Authors: Ofer I. Atad, Yair Galily, Anthony M. Grant
• Format: Article
• Language: English
• Published: Oxford Brookes University 2013-08-01
• Series: International Journal of Evidence Based Coaching and Mentoring
• Subjects: Israel; Life-Coaching; Training; Positive Psychology
• Online Access: https://radar.brookes.ac.uk/radar/file/be351eaf-1c3f-49f3-958b-6cae9e7c68be/1/vol11issue2-paper-08.pdf

The aim of the study is to shed light on the process by which life-coaching has become a thriving industry in Israel. By performing an Internet search followed by website analysis, document analysis and in-depth interviews with key people in the industry, we suggest that there is a distorted notion of life-coaching, both from a professional and an ethical perspective. It appears that the Israeli life-coaching industry is too immature and fragmented to have yet developed a standard. The main findings, as well as the industry’s future directions and avenues for future research, are presented and discussed.