Integration of mathematical models in marketing theory and practice
This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand, to describe the interactions between ambiance...
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| Format: | Article |
| Language: | English |
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University of Bacău
2012-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/92 |