Le Devoir des annonceurs
The article presents the results of a content analysis of the advertising space in Montreal’s newspaper Le Devoir. The analysis is based on a sample of advertisements published over the past one hundred years. Three specific dimensions are examined: the geographical area of the advertisers, the kind...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2012-01-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | http://journals.openedition.org/communication/2833 |
| Summary: | The article presents the results of a content analysis of the advertising space in Montreal’s newspaper Le Devoir. The analysis is based on a sample of advertisements published over the past one hundred years. Three specific dimensions are examined: the geographical area of the advertisers, the kinds of items advertised and the social or business sector to which the advertisers belong. Significant trends in Le Devoir’s advertising are observed over the years under various major economic and sociopolitical conditions. |
|---|---|
| ISSN: | 1189-3788 1920-7344 |