Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan

The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clic...

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Bibliographic Details
Main Authors: Irene Y.L. Chen, Yi-Shun Wang, Bo-Ruei Li
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Sustainability
Subjects:
Online Access:https://www.mdpi.com/2071-1050/13/6/3516

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