Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan
The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clic...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-03-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/13/6/3516 |
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doaj-437d6e7a3ee1448aa273cc4f40418f932021-03-23T00:03:25ZengMDPI AGSustainability2071-10502021-03-01133516351610.3390/su13063516Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in TaiwanIrene Y.L. Chen0Yi-Shun Wang1Bo-Ruei Li2Department of Accounting, National Changhua University of Education, Changhua 50074, TaiwanDepartment of Information Management, National Changhua University of Education, Changhua 50074, TaiwanDepartment of Accounting, National Changhua University of Education, Changhua 50074, TaiwanThe study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clicks-and-mortar firms outperform pure-click firms in terms of efficiency, but not better in profitability and even worse in efficiency than bricks-and-mortar firms. Pure-click firms need to improve their accounts receivable turnover ratio and total assets turnover. While the findings are not in full congruence with past studies, we provide theoretical explanations. Based on the findings, a strategic guide on going clicks and mortar is provided to practitioners.https://www.mdpi.com/2071-1050/13/6/3516bricks and mortarclicks and mortarpure clickfinancial ratio analysis perspectivemultichannel strategy |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Irene Y.L. Chen Yi-Shun Wang Bo-Ruei Li |
| spellingShingle |
Irene Y.L. Chen Yi-Shun Wang Bo-Ruei Li Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan Sustainability bricks and mortar clicks and mortar pure click financial ratio analysis perspective multichannel strategy |
| author_facet |
Irene Y.L. Chen Yi-Shun Wang Bo-Ruei Li |
| author_sort |
Irene Y.L. Chen |
| title |
Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan |
| title_short |
Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan |
| title_full |
Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan |
| title_fullStr |
Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan |
| title_full_unstemmed |
Investigating the Relative Performance of Bricks-and-Mortar, Clicks-and-Mortar, and Pure-Click Firms in Taiwan |
| title_sort |
investigating the relative performance of bricks-and-mortar, clicks-and-mortar, and pure-click firms in taiwan |
| publisher |
MDPI AG |
| series |
Sustainability |
| issn |
2071-1050 |
| publishDate |
2021-03-01 |
| description |
The study compares the relative performance among bricks-and-mortar, clicks-and-mortar, and pure-click firms. The research model was tested in the Taiwan service industry using a Taiwan Economic Journal dataset of 1448 firms. Using regression analysis, the study provides empirical evidence that clicks-and-mortar firms outperform pure-click firms in terms of efficiency, but not better in profitability and even worse in efficiency than bricks-and-mortar firms. Pure-click firms need to improve their accounts receivable turnover ratio and total assets turnover. While the findings are not in full congruence with past studies, we provide theoretical explanations. Based on the findings, a strategic guide on going clicks and mortar is provided to practitioners. |
| topic |
bricks and mortar clicks and mortar pure click financial ratio analysis perspective multichannel strategy |
| url |
https://www.mdpi.com/2071-1050/13/6/3516 |
| work_keys_str_mv |
AT ireneylchen investigatingtherelativeperformanceofbricksandmortarclicksandmortarandpureclickfirmsintaiwan AT yishunwang investigatingtherelativeperformanceofbricksandmortarclicksandmortarandpureclickfirmsintaiwan AT borueili investigatingtherelativeperformanceofbricksandmortarclicksandmortarandpureclickfirmsintaiwan |
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