Evaluasi Lingkungan dan Situasi Ritel Modern dengan ImportancePerformance Analysis untuk Meningkatkan Niat Pembelian Ulang
The focus of this study is to analyze the performance of modern retail toward the importance of modern retail based on the perspective of modern retail consumers. The use of the Importance-Performance Analysis (IPA) method is to measure the importance of modern retail attributes according to the per...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2019-06-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/45282 |