Multifunctional Product Marketing Using Social Media Based on the Variable-Scale Clustering

Multifunctional Product Marketing Using Social Media Based on the Variable-Scale Clustering

Customers' demands have become more dynamic and complicated owing to the functional diversity and lifecycle reduction of products which pushes enterprises to identify the real-time needs of distinct customers in a superior way. Meanwhile, social media turned as an emerging channel where custome...

Full description

Bibliographic Details
Main Authors: Xuedong Gao, Ai Wang
Format: Article
Language:English
Published: Faculty of Mechanical Engineering in Slavonski Brod, Faculty of Electrical Engineering in Osijek, Faculty of Civil Engineering in Osijek 2019-01-01
Series:Tehnički Vjesnik
Subjects:
customer satisfaction
scale transformation
short text clustering
social media mining
Online Access:https://hrcak.srce.hr/file/316891

Similar Items

Similar Items