Methodological Approach to Assessing the Level of the Model Методический подход к оценке уровня использования модели «Мозаика бренда» на предприятии

Methodological Approach to Assessing the Level of the Model Методический подход к оценке уровня использования модели «Мозаика бренда» на предприятии

The article proposes a model "Mosaic brand" which is adapted to the franchise business. Improved filling of essential components of the brand. Methodical approach to the evaluation of the use of model "Mosaic brand" in the enterprise.<br>В статье предложена модель «Мозаика...

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Bibliographic Details
Main Author: Mavridu Viktoriya Yu.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2012-08-01
Series:Bìznes Inform
Subjects:
mosaic brand
franchise
brand
мозаика бренда
франчайзинг
бренд
Online Access:http://www.business-inform.net/pdf/2012/8_0/224_229.pdf

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