The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign

The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign

Bibliographic Details
Main Authors: John Temperley, Daniel Tangen
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2006-09-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1757/im_en_2006_03_Temperley.pdf
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spelling doaj-42eea130aee94e72b58a67f52f39bc0f2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262006-09-01231757The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent CampaignJohn TemperleyDaniel Tangenhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1757/im_en_2006_03_Temperley.pdf
collection DOAJ
language English
format Article
sources DOAJ
author John Temperley
Daniel Tangen
spellingShingle John Temperley
Daniel Tangen
The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
Innovative Marketing
author_facet John Temperley
Daniel Tangen
author_sort John Temperley
title The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
title_short The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
title_full The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
title_fullStr The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
title_full_unstemmed The Pinocchio Factor in Consumer Attitudes Towards Celebrity Endorsement: Celebrity Endorsement, the Reebok Brand, and an Examination of a Recent Campaign
title_sort pinocchio factor in consumer attitudes towards celebrity endorsement: celebrity endorsement, the reebok brand, and an examination of a recent campaign
publisher LLC "CPC "Business Perspectives"
series Innovative Marketing
issn 1814-2427
1816-6326
publishDate 2006-09-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1757/im_en_2006_03_Temperley.pdf
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AT johntemperley pinocchiofactorinconsumerattitudestowardscelebrityendorsementcelebrityendorsementthereebokbrandandanexaminationofarecentcampaign
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