Metáfora e Metonímia na Mensagem Visual Publicitária: uma perspectiva cognitivista para a análise retórica da imagem
In this paper, we propose a dialogue between the main studies on the rhetoric of image advertising and cognitive approaches to the figures of speech. It attempts to demonstrate that much of what is produced from Barthes (1990) can be correlated and enriched by insights from cognitive semantics. This...
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| Format: | Article |
| Language: | Portuguese |
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Universidade Federal da Bahia
2010-07-01
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| Series: | Contemporanea : Revista de Comunicação e Cultura |
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| Online Access: | http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/3831/3375 |