TOURISM: STUDY OF ITS DEVELOPMENT BY THE METHODS OF HIERARCHY ANALYSIS AND FUZZY LOGICAL CONCLUSION

• Main Author: N. V. Rozhkova
• Format: Article
• Language: Russian
• Published: Government of the Russian Federation, Financial University 2017-10-01
• Series: Финансы: теория и практика
• Subjects: model; factors; travel services; hierarchy analysis; fuzzy elements
• Online Access: https://financetp.fa.ru/jour/article/view/271

The hierarchy analysis method is advantageous when it is difficult to formalize the input data in either clear or unclear way. A fuzzy procedure of hierarchy analysis takes into account the interval variation in expert opinions. An alternative to this method is the fuzzy logic conclusion method. The advantage of fuzzy logic conclusion of intelligent system is the fact that at the input, the expert must only set the parameters in either a clear number or a linguistic value. The conclusions and suggestions allow to assess the factors affecting the efficiency of development of tourism industry. The paper identifies four key factors needed to analyze or build the effective tourism development model as follows: government policy; advertising; features of places of temporary stay; quality of tourism services. The impact and weight of factors and sub factors are discussed through studying literature and expert’s survey as well as the use of hierarchy analysis method and fuzzy logic conclusion model to analyze the effectiveness of mentioned factors.