User Personas and Social Media Profiles

In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).

Bibliographic Details
Main Author: Aaron Humphrey
Format: Article
Language:English
Published: Deakin University 2017-12-01
Series:Persona Studies
Subjects:
Online Access:https://ojs.deakin.edu.au/index.php/ps/article/view/708
Description
Summary:In the world of User Experience Design, a persona isn't something that belongs to a person. Instead, personas are created by designers to act as "fictitious, specific and concrete representations of target users" (Pruitt & Adlin 2010, p. 5).
ISSN:2205-5258